Last updated on August 25, 2026.
Introduction
Through our Website and email, Financial Steps Today and our affiliated entities deliver content to our users. Our core business extends to marketing and data services, where we leverage collected information to facilitate advertiser reach across multiple channels including digital, mobile applications, email, telemarketing, and additional advertising platforms. Our service offerings encompass consumer data collection, third-party data sharing, data sales, and cross-context behavioral advertising solutions.
This privacy policy covers the personal information we obtain from you and that you submit during your visits to Financial Steps Today. It also describes how we collect, use, retain, and disclose this information. To understand more about how our website operates, please consult our terms of service.
Please carefully review this policy to fully understand how we treat your personal information. Should you find our policies and practices unacceptable, we ask that you not use our website or subscribe to our email list. Accessing, using, or otherwise interacting with this website or our services constitutes your agreement to this privacy policy.
Where This Policy Applies And Third-Party Platforms:
When clicking on links to other websites from Financial Steps Today, you acknowledge that you are leaving our site and entering a separate digital space with its own privacy policies. We urge you to be mindful and protect your information. We encourage you to review the privacy policies of any websites you access through links from Financial Steps Today.
How Your Personal Information Is Collected:
We collect personal information on this website that you choose to provide, such as your name, email address, phone number, mailing address, and details submitted through an inquiry form. We may supplement the information you provide with additional data obtained from third parties, including affiliates and marketing or advertising partners. In certain instances, this includes data from third-party data providers that have obtained your personal information from their own services. We also automatically collect information through cookies and other tracking technologies to perform analytics and facilitate advertising. Additional details are provided below.
The Data We Collect:
“Personal information” (hereinafter “data,” “information,” or “personal information”) includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of format, that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a specific consumer or household.
You will be asked to submit personal information when you subscribe to Financial Steps Today. This includes your name, date of birth, street address, e-mail address and phone number. We collect other information via cookies and similar technologies such as IP address, imprecise geolocation (inferred from your IP address), device ID, date/time stamp, browsing behavior and click-through activity. We may also obtain information that is relevant for advertising purposes from data brokers or publicly available databases , like demographic information, interests, past locations (e.g. visits to certain stores or websites), or purchase history. We may collect certain limited categories of sensitive personal information, including race/ethnicity or location data. We only collect data that is relevant to potential marketing campaigns. See “Your Privacy Rights” below to see how to exercise your rights with regard to our use of your personal information.
“In particular, we have collected the following categories of personal information within the last twelve (12) months:
- Identifiers, such as real names, aliases, unique personal identifiers, online identifiers, email addresses, account names, or other similar identifiers;
- Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e)), which includes any information that identifies, relates to, describes, or is capable of being associated with a particular individual but is not publicly available to the general public from federal, state, or local government records;
- Protected classification characteristics under California or federal law, such as race, gender, or age;
- Internet or other similar network activity, such as information about what websites you have visited or how you have interacted with an internet website application or advertisement;
- Commercial Information, such as purchases you have made in the past;
- Professional or Employment-Related Information, such as your current job or job history;
- Imprecise geolocation data, such as your approximate location based on your IP address;
- Inferences drawn from other personal information.
We sell and share this information with third parties and affiliated companies for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time by visiting here or calling 855-962-3338.
Sensitive Data
We do not directly gather Sensitive Personal Information, including information related to race/ethnicity, religious affiliation, precise geolocation, LGBTQ+ status, health status, financial accounts, or citizenship. That said, automated data collection tools such as cookies may capture information about your browsing behavior, which could suggest an interest in sensitive topics or group membership. As an example, visiting content directed at a particular ethnic community or health condition may imply such interest. While we do not create these inferences ourselves, our affiliated group of companies or other third parties with whom data is shared may do so. Where prohibited by state or local law, no sensitive inferences will be made without consent. We do not collect or use personal information from children under the age of 18.
Uses of Personal Information
The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.
Sharing Personal Information
We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.
We may share personal information when required to do so by law, including with law enforcement agencies, regulators, courts, government authorities, or other third parties, to comply with legal obligations, respond to lawful requests, protect the rights, safety, or security of individuals, or enforce our terms of use and related agreements, including billing and collection matters. Personal information may also be disclosed in connection with a corporate transaction, such as a merger, sale, reorganization, dissolution, bankruptcy, or similar event, where user information is transferred as part of the business assets.
We may share personal information with third parties when you have agreed to such sharing, including for purposes explained to you at the time you submit the information or described in this privacy policy.
Targeted Ads and Analytics Services
We share personal information gathered at this site with third-party advertising and analytics services companies (which may include data brokers) to place advertisements on this or other websites or share and to perform analytics and reporting functions for those sites and our advertisements, and place third-party advertisements on our Website. These third parties may collect information about the web pages you view and advertisements you interact with. We (or our partners) may collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser you use to visit this Website. This information may be combined with other personal information like your name or email address and may be used to deliver advertising from us or from other companies, through email, at websites, or through social media sites (known as “cross-context behavioral advertising”). We also use personal information to understand your interactions with our Website and advertisements so we can improve them.
Online Tracking and Personalized Advertising
At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.
Our Website uses several types of tracking technologies to automatically collect information. These technologies include cookies, which are small files saved to your computer’s hard drive. While you may choose to disable cookies through your browser, certain areas of the Website may not function properly as a result. If cookie settings are not adjusted, cookies will be placed during Website visits.
We may also use Flash cookies to store information about your preferences and interactions with the Website. Flash cookies operate independently from browser cookie controls, and instructions for managing them can be found on Adobe’s website.
We also use web beacons, pixel tags, and similar technologies embedded in our Website, emails, and affiliated platforms to track user engagement, verify system performance, and compile usage analytics.
Privacy Preference Signals: Global Privacy Control and Do Not Track
We honor Global Privacy Control (“GPC”) signals and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. Upon detecting such a signal from your browser or device, we will process the opt-out automatically on your behalf. We do not seek to monitor every website you visit online. As described above, you may manage or remove certain cookies at any time through your browser settings. If you choose to opt out or enable a browser-based “Do Not Track” signal, including the GPC, an opt-out cookie will be placed on your browser to limit certain data collection activities. If that opt-out cookie is removed or your GPC settings are changed, automated data collection may resume.
Exercise Your Privacy Rights
You may exercise your privacy rights by clicking here, or by calling 855-962-3338. You may exercise the rights to: (1) obtain a description of how we collect and use personal information (this Privacy Policy), (2) opt out of our sale or sharing of your personal information with other companies, (3) receive a copy of your personal information, (4) request that we delete your personal information, and (5) make other requests relating to your personal information. If you still have questions or concerns, please email at the address provided below. You may also have the right to appeal to state or federal privacy supervisory authorities if we are unable to resolve your issue.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
We may decline to act on a request if we are unable to verify the requester’s identity or authorization. A valid request must clearly describe what is being requested and include information sufficient to confirm that the requester is the individual concerned or an authorized representative. No account is required to make a request, and information provided will not be used for purposes beyond verification and request processing. We endeavor to respond to all verifiable consumer requests within 45 days of receipt. Where additional time is required, written notice will be provided within the initial 45-day period identifying the basis for the extension, which may not exceed an additional 45 days.
If your request is rejected pursuant to applicable law and you wish to request further review, or if you have concerns about our privacy practices, you may contact us using the information provided below. Depending on where you reside, you may also have the right to contact a local privacy regulator. We do not engage in discriminatory practices against individuals who exercise their privacy rights.
Personal Information Relating to Children
This website is for use only by individuals aged 18 and older. We do not knowingly collect personal information from children under the age of 18. We will remove any personal information relating to an individual 17 or younger if we become aware that it has been submitted to us.
Protecting Personal Information
Our information security program includes technical, organizational, and physical security measures to protect personal information from exposure or harm. We have policies and procedures, employee training, and automated monitoring. We also audit our practices regularly to ensure consistency and adapt to evolving risks.
How We Retain Personal Data
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.
Future Changes To This Policy
This policy may be revised or updated at any time. Any revised version of this policy will apply from its published effective date. You should read this policy periodically to stay up to date on how we collect, use, and share personal information.
U.S.-Based Website and Data Processing
Our website is based in the United States, and is intended only for users in the United States. When you visit this site, you acknowledge that your personal information will be stored and processed in the United States, subject to applicable local laws.
Contact Information for This Site
If you have any questions, please contact us at [email protected] or 7810 Gall Blvd, 351, Zephyrhills, Florida, 33541.